If you’re an e-commerce brand looking to boost your sales and connect with your subscribers, using email marketing is an effective strategy. In this tutorial, I’ll walk you through the process of creating an email campaign using Klaviyo, a popular email marketing software. Follow these simple steps to create a successful email campaign that will engage your audience and drive sales. Be sure to watch the full video here.
Step 1: Choosing Your Email Recipients
Before jumping into creating your campaign, it’s crucial to determine who you’ll be sending the email to. In Klaviyo, you can segment your list based on specific criteria that aligns with your business objectives. For example, you can send your email to an engaged segment, which includes subscribers who have interacted with your brand within a certain timeframe.
Step 2: Creating Your Campaign
Now that you’ve determined your recipients, it’s time to create your email campaign. Log in to your Klaviyo account and navigate to the “Campaigns” section. Click on “Create Campaign” to begin. You have the option to start from scratch or copy from a previous campaign. For this tutorial, I’ll show you how to create a new campaign from scratch.
Step 3: Designing Your Campaign
Once you’ve named your campaign and specified its purpose (in this case, “Sales”), you can proceed to design your email. First, you’ll need to choose a subject line and preview text. Make them engaging and relevant to your content to entice recipients to open the email. Next, you can select a template or design your own using Klaviyo’s drag-and-drop editor.
Step 4: Customizing Your Email Template
Klaviyo offers customizable email templates that cater to various industries and purposes. Once you’ve selected a template, you can start customizing it to align with your brand. Begin by updating the logo and navigation links. You can change the font, colors, and layout to match your brand guidelines. Add and edit content blocks, including images, text, and buttons, to create a visually appealing and informative email.
Step 5: Personalizing Your Email
To make your email campaign more impactful, you can add personalized elements using dynamic product blocks. This feature allows you to showcase popular products automatically in the email based on recipient preferences. Include details such as product name, price, and an attractive product image. Customize the “Shop Now” button to lead recipients directly to your shop page.
Step 6: Testing and Previewing Your Email
Before sending your email campaign, it’s crucial to test and preview it to ensure everything appears and functions correctly. Klaviyo allows you to send a test email to yourself for review. Check for broken links, formatting issues, and make adjustments as necessary. Test your email across different devices to ensure it’s optimized for mobile viewing as well.
Step 7: Scheduling and Sending Your Campaign
After reviewing and making any necessary edits, you’re ready to schedule and send your email campaign. Decide whether you want to send it immediately or schedule it for a specific date and time. Consider your recipients’ time zones to enhance delivery and engagement. Once you’ve scheduled your campaign, Klaviyo will handle the rest, sending the email to your designated recipients at the specified time.
Creating an engaging and effective email campaign is an essential aspect of any e-commerce brand’s marketing strategy. With Klaviyo’s user-friendly interface and customization options, you can design and send emails that resonate with your audience and drive conversions. Remember to segment your list, personalize your content, and conduct A/B testing to optimize your campaigns. With these steps in mind, you’ll be well on your way to crafting successful email campaigns using Klaviyo.
Be sure to check out the full tutorial here.
Hey! If you’re new here…
My name is Emily and I help ecommerce brand owners scale their business using email marketing. I’ve worked with a ton of ecommerce brands over the years and have learnt a thing or two leveraging email to grow your revenue. I’d love to share with you what I know! Thanks for being here 🙂
🚀 Ready to earn money while you sleep with my email marketing strategy for ecommerce? Check this out — https://emilygracefarrell.com/email-marketing-guide-for-ecommerce/
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